Power The Human
We enable what machines can never do — powering human intuition, experience, and domain knowledge while automating soul-crushing routine tasks.
The Problem
Nina runs five mobile teams in her landscaping business. Every assignment is unique, requiring the right skills, power tools, certifications, timing, and coordination. Her team needs to show up at the right time, at the right place - informed, prepared, and ready.
Email, phone calls, documents, messaging apps... what, when, where? Eight different IT systems support her business: email, CRM, accounting, maps, and staff portal. Yet somehow, the entire operation revolves around a collection of shared Excel sheets maintained by Nina and her colleagues.
"This ain't right," thought Nina's husband Stefan. Stefan wondered why the much-hyped capabilities of AI couldn't produce more useful applications than the randomly personalized cold emails flooding his inbox. Why is the AI revolution everywhere except on the bottom line?
Where was the AI assistant that understood how businesses actually work—one that could eliminate the frustrating inefficiencies, connect the dots across systems, and free people from mind-numbing tasks to do meaningful work?
The Founders
Patrik Oskarsson: The Technical Visionary
Many years ago, in another part of the world, Patrik Oskarsson's firefighter father would hand over smoke-damaged electronics to his curious son. Patrik's room quickly transformed into an electro-mechanical workshop where he reverse-engineered everything he could get his hands on.
With this foundation, creating a camera with motion detection in 1977 came naturally. Patrik's visual tool for mapping mobile phone towers is rumored to still be in use at Ericsson twenty years later. He learned to wrangle both technology and humans during exponential growth as CTO for ICON Medialab in 1997. His system for predicting footfall traffic to shopping malls - processing terabytes of live positioning data - continues humming away today.
Magnus Helander: The Human-Centered Designer
Patrik might very well have encountered Magnus Helander in the basement of Stockholm's Young Researchers association, surrounded by CRT terminals and an undocumented wire connecting to the Royal Institute of Technology's first mainframes. There was an Apple ][ and the first home computers of the 80s.
Finding this environment harshly technical and devoid of sunlight, Magnus rented a room on Manhattan's Lower East Side and spent four years at New York University's Tisch School of the Arts. Now he could enjoy the sunlight in Tompkins Square with coffee and a cinnamon muffin while navigating the perplexing terrain where technology, media, and human experience converge.
Stefan: The Business Catalyst
Stefan was introduced to Magnus and Patrik's work-in-progress and immediately grasped its potential.
Together, the three founders envisioned a way to bring systems together and establish a Single Source of Truth - breaking down silos and enabling information to flow seamlessly through organizations.
Finally, AI could deliver real value by powering human intuition and capabilities while automating soul-crushing routine tasks.
Stefan brought more than just observation to the partnership. As a seasoned SaaS investor who had breathed life into multiple companies and disrupted the premium beverage market as a partner at Living Capital, he possessed the venture capital expertise and financial acumen the technical duo needed.
The Birth of Imago
Imago was born from this perfect convergence: Patrik's technical mastery, Magnus's human-centered design philosophy, and Stefan's business and investment expertise. The name derives from Latin, meaning "image" or "likeness," representing the true form or final image. It carries associations of metamorphosis, transformation, and profound change.
The founders of Automagicians Ltd, creators of the Imago Platform, are left to right, Magnus, Stefan, and Patrik. The background is 100% real, the West Coast archipelago of Sweden, where we got together in September 2025.
Stefan Magnusson
Commercial Lead, keeping investors informed and finances under control
Patrik Oskarsson
Technical Lead, making sure we make the right moves
Magnus Helander
Product Lead, looking after Imago Workspace and the User Experience
In addition we have Luai, our full-stack dev, Frederick our automation engineer, Chantal taking care of marketing and back office, and John supporting our financial administration.
Our Mission: Power The Human
Every company needs a tagline. Ours is "Power The Human" - we enable what machines can never do. AI lacks common sense and any genuine relation to truth or understanding of the complexities of human collaboration. Machines are structured and absolutely confident; humans embrace uncertainty and nuance.
Imago powers intuition, experience, and domain knowledge while enabling the relationships and trust required in the reality of doing business.
Our Approach: Bottom-Up Transformation
We start from the ground up, identifying the truly frustrating tasks that deliver little to no value. The four hours spent writing detailed quotes with supporting documentation? Now it takes four minutes.
That five-minute monthly status email multiplied by 1,240 clients equals a hundred hours each month across the organization. We reduce that to ten minutes total - with time left to add a personal touch like "Congratulations on the new baby!" before sending.
The Solution: Intelligent Infrastructure
We weave together data from CRM systems, operations, email, documents, and policies, presenting a single source of truth that's actionable and instantly available in real-time.
Think of it as an Intelligent Infrastructure Assistant that ensures proper handovers from sales and maintains constant dialogue with customers and subcontractors. By breaking down silos, we keep teams involved and engaged, empowering them to make informed decisions about how to perform their tasks most efficiently.
Imago: Where AI serves humanity's greatest asset - human intelligence.